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Everything a professional firm needs, under one roof.

Eight services, each with its own team.

Every service is open to every client.

Advocates, law firms, CA and CS firms, law schools and professional bodies. Take one service, or all of them.
01

Brand and Identity

How a practice looks, sounds and presents itself, from its name and identity to its pitch documents.

  • Positioning
  • Naming
  • Logo design
  • Visual identity and brand book
  • Website design and build
  • Firm profiles and credentials
  • Pitch and RFP documents
  • Photography and film
  • Transitions
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02

Thought Leadership

Published thinking that shows expertise to clients, boards, courts, colleagues and the press.

  • Articles and op-eds
  • Client alerts
  • Budget and GST explainers
  • Newsletters
  • LinkedIn for partners
  • Podcasts and webinars
  • Reports and research
  • Books and long-form
  • Search and answer-engine content
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03

Media and Digital presence

Being heard in the right publications, rooms and search results.

  • Media relations
  • Announcements
  • Media training
  • Crisis and reputation
  • Directory and award submissions
  • Speaking placements
  • Digital presence
  • Launch communications
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04

Growth and Business development

The commercial side of practice: knowing clients, winning mandates, growing well.

  • Growth strategy
  • New service lines
  • Client listening
  • Key client programmes
  • BD coaching
  • Referral networks
  • Market intelligence
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05

Talent and HR

How a firm attracts, develops and keeps good people, from associates to article assistants.

  • Talent management
  • Employer branding
  • Articleship and trainee hiring
  • Lateral hiring support
  • Associate development
  • Internal communications
  • Culture and succession
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06

Events and Engagements

Moments that bring clients, peers and students into the room, planned and run end to end.

  • Client sporting days
  • Roundtables
  • Online mediation and ADR sessions
  • Conferences and summits
  • Seminars and study circles
  • Launches and anniversaries
  • Client evenings
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07

Law schools and Institutions

Placements, competitions and exposure for the colleges and bodies that shape the professions.

  • Placement visibility
  • Placement support
  • Placement training
  • Moot court judges
  • Model UN organisation
  • Chief guests and judges
  • Study immersions
  • Lectures and seminars
  • Alumni programmes
  • Centres and journals
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08

Compliance

Marketing that stays inside the Bar Council, ICAI and ICSI rules, every time.

  • Rule 36 review
  • ICAI code review
  • ICSI guidelines review
  • Marketing governance
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Study immersions.

Delhi and Mumbai, from the inside.

Five days, 25 to 40 participants, one faculty member complimentary for every 20. Stay at a well-appointed business hotel is included. Programmes are built separately for law, policy, management, CA and CS, and commerce students.

For
India Gate and the canopy on Kartavya Path, New DelhiThe new Parliament building of India, New DelhiHumayun's Tomb at sunset, New DelhiIndia Gate at sunrise, New DelhiThe Red Fort, DelhiSamvidhan Sadan, the former Parliament House, New Delhi
Delhi immersion

Where law and policy are made.

The Supreme Court, the Delhi High Court, Parliament and the Bar Council of India, with sessions alongside senior advocates and leading law firms.

Parliament, ministries, NITI Aayog, think tanks and embassies, with conversations with MPs, diplomats and policy officials.

Corporate headquarters in Gurugram, industry bodies, consulting firms and fast-growing startups, with sessions alongside business leaders.

The ICAI and ICSI headquarters, the Ministry of Corporate Affairs and leading audit and advisory firms, with sessions alongside senior practitioners.

Industry and trade bodies, the markets of Old Delhi, corporate offices and financial institutions, with sessions on how trade and business really work.

5 days25 to 40 participantsStay included1 faculty free per 20
The Taj Mahal Palace hotel and the Gateway of India, MumbaiMarine Drive lit up at night, MumbaiMarine Drive and the Mumbai skyline by day
Mumbai immersion

Where commerce meets the markets.

The Bombay High Court, arbitration centres, corporate law firms and in-house legal teams, with sessions alongside leading practitioners.

The Reserve Bank of India, SEBI, consulates and policy think tanks, with conversations on regulation, finance and the economy.

Stock exchanges, corporate headquarters, banks, media houses and startups, with sessions alongside CXOs and founders.

SEBI, the stock exchanges, the western regional offices of ICAI and ICSI, and leading audit and advisory firms, with sessions on listing and governance.

The stock exchanges, the RBI Monetary Museum, banks, ports and trading houses, with sessions on how India's financial capital works.

5 days25 to 40 participantsStay included1 faculty free per 20

Fees on request. Travel to the city is not included. Visits are subject to permissions.

Retainers

Three ways to work with us.

Projects such as rebrands, websites, tours and placement programmes are scoped separately.

Visibility

For advocates, boutiques and independent CAs and CSs

  • LinkedIn and content
  • Directory and award submissions
  • An Other Side Review to start
  • A code review of everything we publish

Authority

For growing law, CA and CS firms

  • Everything in Visibility
  • Media relations
  • Thought leadership programme
  • Events and speaking

Counsel

For large firms, networks and institutions

  • Everything in Authority
  • Growth strategy and client listening
  • Talent and HR
  • Crisis counsel
Questions.

About our services

Do you design logos for law firms?

Yes. We design logos and complete visual identities for law firms, chambers, CS firms, law schools and professional organisations, with a brand book so the identity is used consistently.

Can a CA firm have a logo?

ICAI's Code of Ethics restricts chartered accountants from using a logo or monogram of their own, with the CA India logo as the permitted exception. So for CA firms we build the identity from what the code allows: a consistent name style, typography, colour, writing and templates. Done well, clients recognise the firm without a mark.

What can a CA or CS firm publish online?

Both codes allow factual information about the firm, its people, qualifications and services, on its own website and professional social media. Both prohibit solicitation, self-praise, testimonials and promised outcomes. ICAI's Code of Ethics, whose 13th edition took effect on 1 April 2026, also separates services that may be promoted from those clients may only find when they look. ICSI's 2020 guidelines add words to avoid, such as expert and specialist, and rule out aggregator listings.

Do you help law schools with placements?

Yes. We make colleges visible to recruiters, support outreach during placement season, and train students through CV clinics, drafting tests and mock interviews with practising lawyers.

What do the Delhi and Mumbai study immersions include?

Both run for five days for groups of 25 to 40 participants, with one faculty member complimentary for every 20 participants. Each is built separately for law, policy, management, CA and CS, or commerce students. The package includes stay at a well-appointed business hotel, all visits, permissions, speaker sessions and briefing packs. Travel to and from the city is not included, and fees are shared on request.

Do you help with Chambers and Legal 500 submissions?

Yes. We prepare submissions for Chambers, Legal 500, Benchmark Litigation, IBLJ and ALB, including matter selection, drafting and referee management.

Find out how you look from the other side of the table.

Tell us what you are working on. We reply to every enquiry within two working days.

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