Work that moved the needle.
From a seventy-year practice becoming a firm, to a tax and compliance firm's new presence, to placement training at one of western India's largest law colleges. Client names stay private; open any case study for the full story.
Case study 01Seventy years, from chambers to a firm
A practice with a seventy-year legacy, moving from a chamber model to a firm, with a new website.
BrandContentDigital
Seventy years, from chambers to a firm
A practice with a seventy-year legacy, moving from a chamber model to a firm, with a new website.
The brief
Seven decades of reputation sat with the founding names and a chamber way of working. The next generation wanted a firm, with one identity that clients would recognise beyond individual names.
What we did
We led the transition end to end: positioning, a new logo and identity, how the firm organises and presents its practices and people, and all of its content.
The outcome
The practice now presents as one firm, with its legacy at the centre of the story.
Case study 02Litigators who built a firm
Established litigators coming together to form a new firm, with its website live from day one.
BrandDigital
Litigators who built a firm
Established litigators coming together to form a new firm, with its website live from day one.
The brief
Each partner had a reputation as an individual. Nothing yet said who they were together.
What we did
We did everything: positioning, identity, logo, website, content and the launch.
The outcome
The firm opened with a complete, consistent presence from its first day.
Case study 03A tax and compliance advisory firm, refreshed
A firm advising businesses on finance, tax and corporate compliance.
BrandDigitalCA and CS
A tax and compliance advisory firm, refreshed
A firm advising businesses on finance, tax and corporate compliance.
The brief
The firm's work had grown well beyond how it presented itself online. Its clients are CFOs and promoters who arrive with one specific question, and the site needed to look as considered as the advice they would get.
What we did
We refreshed how the firm presents its services and people, and delivered a new website organised around the questions clients actually bring: tax, corporate compliance and finance. Every line was checked against the professional codes that apply.
The outcome
A clear, current presence that matches the firm's standing with its clients.
Case study 04A company secretaries' practice, repositioned for the boardroom
A practice of company secretaries serving listed and unlisted companies.
BrandContentCA and CS
A company secretaries' practice, repositioned for the boardroom
A practice of company secretaries serving listed and unlisted companies.
The brief
The practice did demanding governance work for boards, but its website and profiles read like a list of filings. It wanted to be seen by directors as an advisor, not a compliance vendor.
What we did
We repositioned the practice around the situations boards face, rewrote its service pages and partner profiles, and set up a steady programme of short governance notes. Every line was checked against ICSI's advertisement guidelines.
The outcome
A practice that now presents as an advisor to the board, with its thinking visible every month.
Case study 05A discreet presence for a high-profile practice
A practice whose clients include celebrities, sports personalities and marquee names.
Digital
A discreet presence for a high-profile practice
A practice whose clients include celebrities, sports personalities and marquee names.
The brief
A long list of marquee clients and almost no digital presence. It needed one without ever trading on those names.
What we did
We built the digital presence from the ground up around the practice's expertise, with every line checked for discretion and against Rule 36.
The outcome
A digital presence that reflects the practice's standing and names no client.
Case study 06From a regional firm to a national one
A Chennai firm growing beyond its home market.
Brand
From a regional firm to a national one
A Chennai firm growing beyond its home market.
The brief
A well-established Chennai firm was expanding and needed an identity that read as national, not regional.
What we did
We refreshed the identity and the way the firm describes itself, keeping what it was known for at home while speaking to clients across India.
The outcome
A national practice with its Chennai roots intact.
Case study 07Judges for a moot court competition in South India
A law college in South India hosting a moot court competition.
Institutions
Judges for a moot court competition in South India
A law college in South India hosting a moot court competition.
The brief
The college needed a credible panel of judges drawn from practice, for every round from the preliminaries to the final.
What we did
We sourced and coordinated judges from our network of advocates and firm lawyers, and handled their briefing, scheduling and hospitality.
The outcome
The competition ran with strong, well-briefed judges through every round.
Case study 08A Model UN in Central India, from agenda to chief guest
A college in Central India hosting its Model United Nations.
Institutions
A Model UN in Central India, from agenda to chief guest
A college in Central India hosting its Model United Nations.
The brief
The college wanted its Model UN to run smoothly and carry real standing with delegates, faculty and visiting colleges.
What we did
We set the agenda topics for each committee, handled logistics, and designed and produced the delegate kit. We also brought in an officer of the Indian Foreign Service as chief guest, and handled the brief and protocol on the day.
The outcome
A well-run Model UN, opened by an IFS officer, that gave the college a stronger name among students and faculty.
Case study 09Placement training at a large law college in western India
A law college in western India with one of the largest student bodies in the region.
Institutions
Placement training at a large law college in western India
A law college in western India with one of the largest student bodies in the region.
The brief
With a student body that large, the college needed a programme that could prepare every batch for firm and in-house recruitment, not only the top of the class.
What we did
We designed and delivered placement training built to run at scale: CVs, applications, research and drafting practice, mock interviews and professional conduct, taught by practitioners.
The outcome
A tested programme that works at scale, and now runs as a repeatable offering for colleges.